Increasing the general public’s awareness of EFRAT’s services, ensuring that as many women as possible are aware of how they can access available support.
EFRAT aims to provide accessibility of information using a range of media resources. It employs radio and television publicity as well as placing billboards and plasma billboards in central public locations and on local buses.
EFRAT designs and prints written publications for distribution. These are circulated within high schools, military bases, universities, to the general public and for couples who register with Israel's Marriage Registration Department. Lectures are delivered upon invitation at high schools, military bases and universities.
EFRAT additionally welcomes groups into its warehouse for a tour or to hear a talk and view a video about EFRAT's work. Groups may volunteer to package food and baby supplies for delivery around the country, becoming active partners in EFRAT's work and learning about its activities first hand.